The coffee table book "Grazy About Rolex" is unlike any other Rolex book: it goes into the details. But it mostly dwells on the big picture - the idea behind Rolex. The myth. The fascination. The watches, their technical marvels.
There are watches. And there is Rolex. For more than a century, the crowned brand has stood for more than just keeping time. It stands for consistency. For technical clarity. For design that seeks not to please, but to stay. With the coffee-table book "Crazy About Rolex," leading author Michael Köckritz approaches this phenomenon in his own way. Not as a down-to-earth chronicler of references and calibers - although he knows them. But rather as an observer of a brand that has long been part of our cultural memory. Of pop culture, of adventures, of life stories.
The book 'Grazy About Rolex' is unlike any other Rolex Books: it goes into the details. But it mostly dwells on the big picture - the idea behind Rolex. The myth. The fascination. The watches, their technical marvels, their extremely sleek design - and the stories that go along with them. Stories of adventure, innovation and style. And about people who stand for this brand. And who themselves are inspired by it. Again and again.
The book combines technical content with a broader perspective: on icons such as the Submariner, Daytona and Datejust, on forgotten models and great moments, on collectors' passion and myth. It tells of functional watches that have become cultural symbols. About precision that becomes a way of life. And on the fascination that arises when design, quality and zeitgeist come together in a lasting way.
For decades, Rolex has been synonymous worldwide with the highest level of watchmaking craftsmanship and functional watches that continue to set the standard with their excellence. For design that has stood the test of time. For a look that needs no advertising - because it speaks for itself by its presence. Both in the depth of technology and in the clarity of form. Whether the Submariner or the Daytona, the GMT-Master or the Datejust - each Rolex represents a perfected idea and tells its own story.
Specifications
Title: Grazy About Rolex
Author: Michael Köckritz
Publisher: Ramp Books
Size: 275 x 340 x 33 mm
Size: 304 pages
Language: English
Material: Hardcover
ISBN: 978-3948046330
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