Allure for Men

Some men transform the atmosphere of a room. Assouline’s coffee-table book *Allure of Men* is about them. In the book, French author Ariel Wizman explores two centuries of masculine allure through fashion, photography, art, film, and philosophy. This visual journey takes readers everywhere: from the extravagant elegance of the La Sape movement in Congo and the evolving men’s fashion cultures of Seoul and Shanghai to the movie stars of Hollywood’s golden age and the swinging sixties in London.

The pages range from Jean-Baptiste Belley, France’s first Black representative, painted by Anne-Louis Girodet in 1797, to A$AP Rocky, photographed by Atiba Jefferson in 2025. In between are Serge Gainsbourg and Sidney Poitier, Elvis in black leather from 1968, Daniel Craig stepping out of the sea in *Casino Royale*, and Burt Reynolds’ nude photo from the 1972 *Cosmopolitan* centerfold, plus Marcello Mastroianni, Bowie, Basquiat, Lewis Hamilton, and many others. You’re sure to find your type. Maybe even more than one.

This unabashedly subjective study comes at a time when traditional notions of masculinity are being reevaluated. Gary Cooper, the original cover star, now graces the back cover, while the front cover features Lenny Kravitz, holding a joint. „Allure isn’t a matter of rules or symmetry,” writes Wizman. „It’s what a man exudes when he no longer asks to be looked at.”

Specifications
Title: Allure of Men
Authors: Ariel Wizman
Publisher: Assouline
Size: 250 x 330 x 40 mm
Size: 200 pages
Weight: 2.0 kg
Language: English
Material: Hardcover
ISBN: 9781649806727

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