Vespa

First you hear it: a soft hum cutting through the street. Then you see it, and before you know it, it’s gone again. Now in its eightieth year, the Vespa remains one of the most exciting icons ever to grace public roads, and now, for the first time, Assouline captures its unique character in the coffee-table book *Vespa*, a work worthy of its legend.

This book is organized thematically rather than chronologically and traces the evolution of a brand that has never lost its essence. It explores the Vespa’s deep roots in Italian culture, its prominent role in subcultures, its enduring connection to fashion, film, and sports, and its remarkable ability to be experienced both as a personal accessory and as a means of transportation. Rare archival material, including vintage brochures, original global advertisements, and historical calendars from the Vespa archives, brings each chapter to life.

Written by Michael Köckritz, the award-winning publisher and editor-in-chief behind some of the world’s most celebrated design and lifestyle publications, this is not a technical manual or a collector’s catalog. It is a cultural portrait.

For the free spirits, the adventurers, and those who understand that the most iconic things in life are never merely functional. This book can be paired with Assouline’s exclusive Vespa helmet.

Specifications
Title: Vespa
Author: Michael Köckritz
Publisher: Assouline
Size: 250 x 330 x 40 mm
Size: 292 pages
Weight: 2,799 kg
Language: English
Material: Hardcover
ISBN: 9781649806390

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