In honor of his 70th birthday, Assouline's coffee-table book "Seventy: Renzo Rosso" explores 70 impactful moments - Diesel anniversaries, Marni fashion shows, investments in the hospitality industry and his love of Venice, to name a few - that illustrate how Renzo Rosso not only shapes how the world looks, but also how it thinks. With insights from Rosso himself, milestones become more than just dates on a calendar or iconic campaigns. They become something with a soul - seventy things that shaped this living legend.

Renzo Rosso never played by the rules - he preferred to break them. From the beginning, he had a clear vision: fashion should be bold, unexpected and exciting. With Diesel, launched in 1978, Rosso transformed denim from a functional garment to a statement, pioneering a style that combined rebellion with craftsmanship. With provocative campaigns that shocked and jeans that defined a generation, Rosso made denim a statement. But it didn't stop there. Through OTB - "Only the Brave" - he built a family of disruptive, visionary brands, including Maison Margiela, Marni, Viktor&Rolf and Jil Sander. The fashion book "Seventy" reveals OTB as more than a fashion group; it is a home for rule-breakers, risk-takers and original voices.

Rosso extends these principles beyond the world of fashion and reflects them in his commitment to sustainability, charity, health and wellness, and his friends and family. Each of these efforts reflects his belief that style is not just about what you wear, but also a mindset: bold, progressive and fearless.

Specifications
Title: Seventy: Renzo Rosso
Author: Renzo Rosso
Publisher: Assouline
Size: 250 x 330 x 40 mm
Size: 304 pages
Weight: 2,268 kg
Language: English
Material: Hardcover
ISBN: 9781649805508

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