Ferrari Design: A Creative Journey

The coffee-table book *Ferrari Design: Creative Journey* is a creative journey through the most important projects spearheaded by Flavio Manzoni, the Chief Design Officer who oversees the entire design process and the visual identity of all Ferrari models. After years of collaboration with Pininfarina, Ferrari established its first in-house design studio, which led to the development of a new design approach that has been integrated into the company in an increasingly structured manner over the years.

The book *Ferrari Design. Creative Journeys* offers the opportunity to relive fifteen years of work by the Ferrari Style Center through its creations: unique sports cars, the result of continuous refinement in the areas of design, creativity, technology, and production; the contributions of designers and engineers; and all those whose dedication and commitment have made it possible to build high-quality products that have been continuously perfected in every respect and that kindle and nurture a passion for Ferrari.

By revealing some of the processes underlying their creation, we gain the opportunity to understand their unique character even better. From the designers‘ creative impulses, which are expressed in the initial sketches and drawings, to the development of the entire design process through the refinement of models and prototypes: the reader is invited to discover often-unknown aspects of this work and gain a deep insight into the significance of research, inspiration, creativity, and, at the same time, the inventiveness closely linked to a typically Italian way of working. The sketches, drawings, photographs, and renderings—created using the most advanced technologies, alongside hand-crafted models—provide a glimpse into the work carried out to date, with the aim of inviting the reader to participate in these authentic ’Creative Journeys.”.

Specifications
Title: Ferrari Design: A Creative Journey
Publisher: Skira
Dimensions: 282 x 235 x 30 mm
Size: 248 pages
weight: 1,548 grams
Language: English
Material: Hardcover
ISBN: 9788857255552

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